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Andrew Boey - Andew Boey's Life and Marketing Blog

Showcasing Andrew Boey from Singapore. Featuring Andrew Boey's Blog, Andrew's Recommendation on Various Business Tools and Opportunities

Tag >> Email Marketing
Dec 06
2008

Asia Internet Congress 2008 Day 2- Product Creation, Email Marketing - eBay

Posted by Andrew Boey in Product CreationEmail MarketingeBay

Day 2 was very interesting. We dived more into various other subthemes of Internet Marketing like product creation, ebay, email marketing.

Product Creation - was talked by Virpi, who is really amazing, as she was on the floor with us 1 year ago!! Although she was alreading doing Internet Marketing last year, earning about 5k/mth from selling 1 ebook she created, now she is forking in around 15-20k/mth from various products she created. It is really inspirational to hear and see her success story.

E-books should be focus on creating non-fiction, and one of the best target niche is looking at hobbies, which I agree is a very broad specturm to explore. As product creation is very time consuming, she does a lot of outsourcing, which is a very important factor in any business, unless of course you want to be superhuman, but remember people who are very Rich usually have a team under them.

E-mail Marketing - was conducted by Jaz, who talked mostly of Building your database of List and, sell products that he find useful to his list through e-mail marketing. It is a very simple system of sending out e-mails!! Of course there is the need to make sure you have your Opt-In page on your website to capture the e-mail, and use various ways to make it more attractive, e.g audio, video, free ebooks, etc.

The concept is simple. Not every person in a database will buy a single product, usually it follows the 80/20 rule, so if 20% only buy your products 80% will not, so rather than trying to convince that 80%, you could sell something else to that 80% and so on. As you can see, the one thing that is constant is the no. of people in your list. And you basically have to share with them what you found interesting and you are able to maximise revenue generation through your list.

eBay
- was conducted by Pai Kah Ben. He is truely a very unique character, but a very down to earth person who has gone through real hardship and depression, and has made a Come-Back like a Warrior!! He makes money through Ebay. Ebay is very unique as it is a world of itself, and the best part is everyone who is on ebay is wanting to buy something already, So it really comes down to sourcing for products to sell at a margin. Very straight forward and connects to the real world directly. According to Ben, he made US$5m+ in 2007!! That is truly an amazing achievement!!, who knows what he made this year....

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